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	<title>Unjournalism &#187; social network</title>
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		<title>What makes a social network?</title>
		<link>http://www.unjournalism.com/2008/01/09/what-makes-a-social-network/</link>
		<comments>http://www.unjournalism.com/2008/01/09/what-makes-a-social-network/#comments</comments>
		<pubDate>Wed, 09 Jan 2008 14:10:40 +0000</pubDate>
		<dc:creator>Mike Keliher</dc:creator>
				<category><![CDATA[social network]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Pownce]]></category>
		<category><![CDATA[semantics]]></category>
		<category><![CDATA[Twitter]]></category>

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		<description><![CDATA[Yesterday I saw an item in which the writer, Clarence Westberg, referred to Pownce, the &#8220;similar to but not the same as Twitter&#8221; microblogging tool, as a &#8220;social network.&#8221; (Actually, he called Pownce a &#8220;worthless social network,&#8221; but that&#8217;s a separate issue.) This simple statement got me thinking: What makes a &#8220;social network,&#8221; in the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.unjournalism.com/images/20080108_twitter_chat.gif"><img src="http://www.unjournalism.com/images/20080108_twitter_chat.gif" alt="Twitter chat about social networks" align="right" border="0" height="405" width="292" /></a>Yesterday I saw <a href="http://twitter.com/Element_guy/statuses/576287422">an item</a> in which the writer, <a href="http://www.facebook.com/profile.php?id=680197787">Clarence Westberg</a>, referred to <a href="http://pownce.com/mjkeliher/">Pownce</a>, the &#8220;similar to but not the same as <a href="http://twitter.com/mjkeliher">Twitter</a>&#8221; <a href="http://socialtraining.wetpaint.com/page/Micro-Blogs">microblogging</a> tool, as a &#8220;social network.&#8221; (Actually, he called Pownce a &#8220;worthless social network,&#8221; but that&#8217;s a separate issue.)</p>
<p>This simple statement got me thinking: What makes a &#8220;social network,&#8221; in the online sense? And, of course, the related question: Why does this word parsing matter, if at all?</p>
<p>To kick off my thinking on this issue, I informed my Twitter crew:</p>
<blockquote><p>I&#8217;m intrigued by people who refer to things like Twitter as a social network. Is a blog a social network because it has your picture on it?</p></blockquote>
<p>Sort of a snarky statement, but <a href="http://www.unjournalism.com/images/20080108_twitter_chat.gif">the responses</a>, which came quick and often, turned me from silly to thoughtful. I had always reserved the label &#8220;social network&#8221; for those sites that centered on the profile, a quality Facebook, MySpace and many others certainly share. I considered Twitter and Pownce to publishing tools, not networking tools.</p>
<p>In response to my statement, <a href="http://conniecrosby.blogspot.com/">Connie Crosby</a> took <a href="http://twitter.com/conniecrosby/statuses/576311652">the old-school approach</a>, reminding me that social networks are indeed composed of people, not Web sites, but that Web sites &#8212; even blogs &#8212; can be effective <a href="http://twitter.com/conniecrosby/statuses/576305022">social <em>networking tools</em></a> if people put an effort toward truly connecting and interacting.</p>
<p><span class="fn">Thu-An Bui </span>also <a href="http://twitter.com/anwith1n/statuses/576314712">emphasized</a> the idea of interaction. <a href="http://twitter.com/jojeda/statuses/576319962">So did Julio Ojeda-Zapata</a>, a <a href="http://www.twincities.com/techtestdrive">technology writer</a> at the St. Paul Pioneer Press and <a href="http://yourtech.typepad.com/">all-around geek</a> (in the best way possible). And so did <a href="http://twitter.com/Element_guy/statuses/576367822">Clarence</a>. <a href="http://prmeetsmarketing.wordpress.com/">Cece Salomon-Lee</a> did, too, and added an angle about being able to <span class="entry-title entry-content">&#8220;<a href="http://twitter.com/csalomonlee/statuses/576383222">interconnect [with other people] seamlessly &#8211; add, delete, block, follow, etc.</a>&#8220;</span></p>
<p>I think you see the trend developing here.</p>
<p>Social networking is about the people. Sites like Facebook are definitely focused on profile pages and connecting with other people, which led me to my initial, narrower definition of &#8220;social network&#8221; &#8212; something like a fancy, interactive Rolodex. Sites like Twitter, which the people mentioned above solidly regard as a social network, are more focused on communicating, I&#8217;d argue, than connecting people, but those two ideas are so closely connected I wonder if the distinction is relevant.</p>
<p>Why does any of this matter? I still wrestle with that. Maybe you can help (see that comment form below?). But one thing I do know: You can do yourself a favor by not getting caught up in your own preconceptions (or in this case, misconceptions). The way people use a Twitter, or a Facebook, or an anything, matters more than the label or even the purpose anyone tries to force upon it.</p>
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