Wow. Has it really been…? Geez.

With the beginning of the new year (I know it’s February already; shut up), I’m taking some time at work to set some goals for the year ahead. Some goals that pertain specifically to “personal marketing” and others, arguably more interesting or more important, that pertain to how I hope to better myself and the agency in the coming the months. These are goals that I will create and assign to myself, not goals that are put upon me — though my colleagues can and will shape them.

It’s a bit daunting to start with a blank sheet of paper — or a blank Word document, as it were — tasked with pulling meaningful goals out of the ether and, after some polishing, committing to them. I like it, though. I find that I’m now putting to paper things I’ve been meaning to do, wanting to do, hoping to do for some time. Now I have a reason.

The list is still in the works, but as it stands, there are some of the thing I’m thinking about:

• Taking all things “social media” to the next level. Many clients will still need the fundamental strategies and services we’ve always delivered, but I’m always looking toward what’s next, what’s beyond the basic.
• Finding new ways or new platforms — online and off — to help my team share ideas, brainstorm, document best practices, relay personal and professional news, show off their success stories, and so on. Is there an organization on earth that couldn’t stand to do these things better?
• Make more meaningful connections. My online activity enables my offline relationships and vice versa. I need to find more rocket fuel to pour on both of those fires. Make ‘em go boom.
• Use the snooze button less. This isn’t some sort of marketing metaphor; I really need to just get the hell out of bed in the morning.

How about you? What do you want to accomplish this year?

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