Entries Tagged as 'new media'

My love and respect for Twitter continues to grow

My Twitter crewThe past week has brought two great posts on the power of Twitter. At the same time, my love and respect for Twitter and the people within my Twitter universe is growing like never before.

My Twitter consumption habits are continually evolving, and I think I’ve finally hit on something that works pretty well. First step: I follow anyone who seems even remotely interesting or who follows me first. If he or she is entirely uninteresting or completely annoying, I can always “unfollow.”

Until recently, I received all incoming tweets (not direct messages, but everything from anyone I follow) as Google Talk instant messages. There’s no way I’d opt to have every tweet sent to my cell phone as a text message, and instant message style was way more convenient than only interacting with twitter.com.

And I read every single tweet. Seriously. It wasn’t a Scoble-esque following of 6,000 people, but with 60 or so followees (at the time), it was a damn lot to read. People “in my crowd,” like Robert Scoble, BL Ochman, Todd Defren and Jeremiah Owyang, tend to tweet a ton. (Hooray for alliteration!)

Within the past couple of weeks, I’ve shifted course. I now use the desktop app Snitter for reading, writing and interacting with the Twitter world. I’ve also resolved to continue to grow my Twitter crowd, but not for popularity reasons. The way I use Twitter, the more smart, active people, the better. With that resolution, I’ve given up on my commitment to read it all. I now am smart enough to just keep the window open and watch the brilliance, humor, wit, observations, inanity and riff-raff fly by all day long. It’s a wonderful thing.

Part of the power of Twitter is that, among all of these social tools we use to communicate on the Web, this is the one that truly feels social. For me, blogs, podcasts and wikis are only “social” in comparison to, say, newspapers and network television. But with Twitter, I truly feel as though I’ve established some sense of a relationship with certain people.

One of the more insightful folks in my Twitter crowd is Garrick Van Buren, and he hits the nail on the head:

It’s my water cooler. It’s light, small, flexible, and I don’t mind the instability.

(By the way, he’s funny, too.)

What’s the point? I’ve spent a lot of time recently hashing out with colleagues the ins and outs of Twitter, why a person would use this vs. that, what it can and can’t do (technically and professionally), and the like. For me, it always boils down to this: Twitter, like many other things in life, online or off, is what you make of it.

The beauty is that I don’t have to work hard to make a lot of it. I rarely find the time to write meaningful blog posts, and when I finally think I’m going to, I never dig in because the writing I would like to accomplish is daunting. But Twitter’s 140-character limit is the polar opposite; it’s downright inviting. I’m sure my Twitter stream is far more valuable on a regular basis than this blog.

So there’s my brain dump on Twitter. I don’t think it’s what I had in mind when I started writing, but part of my goal was to think through my own usage and habits and see them in a new light. How about you: What are your Twitter habits, and how do they fit into your day?

Acknowledge the power of giving people a voice

Looks like a picked a good time to start reading Stowe Boyd’s blog (thanks to continual references from Shel Holtz and Neville Hobson). In a post from about 10 days ago, Stowe writes about Andrew Keen, whom I’ve never heard of. Apparently Andrew doesn’t like new “Web 2.0″ toys and the (debatable) impact their having.

Keen calls the Cluetrain Manifesto — actually, the theses within — “childish.” I might not agree with them all, but I wouldn’t consider them childish or naive, which I think Keen is confusing with “simple and straightforward.”

Keen also draws out the stupid “70 million blogs” stat and refers to the blogosphere (is there a worse word in the world?) as “our own electronic diaries, our own half-informed opinions, our own stupidity and ignorance.” I hate the “70 million” stat as a defense — “Yuh huh! Blogging is to cool!” — and I hate it even more when its used in conjunction with “…but most of them are worthless.”

Yeah, most of them are worthless to most people. But I don’t care about “most of them.” I care that now I can get the scoops and info of TechCrunch, the professional insight and camaraderie for For Immediate Release, and the piles of other great information and entertainment I get from people I never would have heard of were it not for blogging and podcasting. It’s not about 70 million; in my case, it’s about the few dozens blogs and podcast that make up my list of must-read, -see or -hear.

New media are not killing or disintermediating traditional media; they are complementing traditional media. Expertise, authority and power (as they pertain to knowledge and the communication thereof) aren’t determined by ownership of an FCC license or a printing press. They are determined by the respect of others. Narcissistic and informationless blogs won’t earn respect, won’t establish experts, won’t wield power. Good blogs will.

Sweeping generalizations about the value or lack of value of blogs and podcasts won’t get us anywhere. I’m not asking you to give up the newspaper and devote yourself to new media. I ask that people acknowledge the power of giving more people a public voice.

Adweek on corporate blogging

Kudos to Catharine Taylor of Adweek for writing the most level-headed story I’ve seen to date on corporate blogging. It’s thorough, intelligent and fair. It’s not a pro-traditionalist, anti-new-communication hack job, nor is it a “throw caution to the wind,” Web-2.0-will-save-us-all dreamfest.

And thank you for that, Catharine.

Heading to the NewComm Forum

I’m about to get on a plane for Vegas, heading to the New Communications Forum. My boss, Albert Maruggi, is speaking about “Interaction and Engagement: New Media as the Key to Buyers’ Hearts. His presentation (yes, I’ve seen it) is awesome, and I’m looking forward to many of the others.

I’m also pumped to have a chance to meet many of the people whose blogs I’ve been reading and podcasts I’ve been listening to.

More to come, pseudo-live from Vegas. As they’ve been saying in the run-up to this new-media conference: What happens in Vegas will not stay in Vegas.

Quick thoughts on everything under the sun

In an effort to clear up some of the many things I’ve intended to write about during the past couple of weeks, I’m going to fire off a quick run-down of links and my quick thoughts.

Hiccups girl
This poor girl can’t get rid of the hiccups (old news story, I know). She pops about 50 times a minute and has been doing so for the past month. Long story short: She was going to appear on the Today show, and the folks at Good Morning America just couldn’t stand to be beat on this hard news story (he said with loads of sarcasm). So they called the girl’s house 57 times, slipped notes notes under her NYC hotel-room door and otherwise tormented her and her family. My point: Isn’t this what journalists hate about PR folks?

72 percent of PR people: stupid or lazy?
“Preliminary results from a Kent State University/BurellesLuce survey shows that 72 percent of PR professionals do not have a formal system for monitoring the blogosphere. Only 19 percent say they do monitor blogs…” The survey was of “938 clients and prospects of BurrellesLuce, the media monitoring and analysis company.” Do these people know that Topix.net, Technorati and Google Blog Search are free? And that drunken monkeys could use them?

FakeYourSpace: If you want it, kill yourself
I’m not making this up. “FakeYourSpace is an exciting new service that enables normal everyday people like me and you to have Hot friends on popular social networking sites such as MySpace and FaceBook. Not only will you be able to see these Gorgeous friends on your friends list, but FakeYourSpace enables you to create customized messages and comments for our Models to leave you on your comment wall. FakeYourSpace makes it easy for any regular person to make it seem like they have a Model for a friend.”

“… Our basic plan starts at only $.99 This will give you 2 messages per week for 4 weeks. So for only $.99 you will receive 8 messages that will be there forever, not to mention our Models picture which will show up on your friends list. A pretty small price to pay for online popularity don’t you think?” This is the saddest thing I’ve ever seen. If this honestly appeals to you, you have two option: 1) please turn 14 years old — your birthday’s coming up, right? Or 2) shoot yourself in the mouth.

Greatest parody ever: Truth in Ad Sales
For anyone in advertising, marketing, PR — or anyone anywhere with any sense of humor — this is a must-see. It’s priceless. My favorite part: The exec who wakes up in the middle of the pitch meeting and tries to sound involved by stammering buzzwords: “Uh…mobile!…online!”

Newspaper scared of facts
The Raleigh News & Observer recently ran a description of rape suspect that included all sorts of details but omitted any mention of race. Isn’t that a little more significant than whether or not he was wearing a do-rag, which, mind you, is a little more removable than skin pigment? “I don’t think in this community the description of someone as black or white is as meaningful as it once was,” according to the paper’s managing editor. What other descriptive qualities are soon to become no longer “meaningful,” Mr. Editor? “The suspect is a person. In a do-rag. He or she committed a crime of an unspecified nature. If you see him or her, please let us know.”

A commentator from the Poynter Institute, a journalism think-tank-thingy, says: “All Irish-Americans don’t look alike. Why then, accept a description that says a suspect was African-American?” Well, for starters, some people will say “African-American” is a stupid phrase to use in many of the contexts in which it’s used these days; it’s lost any specific meaning. Second, if you have a problem with “African-American,” fine. Tell me the suspect’s skin is brown, tan, light brown, green, magenta, whatever. You’d tell me what color his hair and eyes are, right? What’s the difference?

Kudos to New Media Strategies

I’ve written before (with a post that probably should have ended with a question mark, for the sake of fairness) about New Media Strategies, a company that, put simply, helps organizations improve their online image. That post was a bit critical, but today, I’m all about throwing mad props (as they kids say) at NMS.

The Boston Globe writes about blogs that cover politics and some alleged cases of astroturfing — that is, people committing acts of a fake-grass-roots nature. An interesting article, it is, but the part that caught my eye was this:

“You need to engage [bloggers] as if they are any other powerful constituency,” said Peter Greenberger of New Media Strategies, an Arlington, Va.-based consulting firm that works with candidates and corporations to improve their image on the Internet.

Greenberger said his firm was not working for any 2008 candidates, but had turned away requests by some candidates to woo activists through online “astroturf” campaigns. Astroturf, in political parlance, refers to campaigns organized by public relations firms to create a false image of grass-roots support. [emphasis mine]

Kudos to New Media Strategies for sticking to its code of ethics and not simply doing anything that brings money in the door. Who knows who these candidates were or how much fame and fortune were at stake here, but this is the kind of PR-business ethics I’m proud to read about.

Web 2.0: The Machine is Us/ing Us

Web 2.0 in less than five minutes.

This is badass. Well done, Professor Wesch. Well done indeed.

Thanks to Howard Greenstein at the Social Media Club for pointing this out.

Superman’s a dirty cheater

The folks over at the Social Media Club blog bring us the story of a man – a regular Joe – who defeated Superman. Or he outed Superman as a dirty YouTube cheater, at least.

The man in the YouTube video claims that some people working to promote “Superman Returns” threw some video footage up on the ‘Tube and then magically that YouTube channel had more than 7,000 subscribers. Strange, YouTube’s “oneparkave” points out, because it seems this channel has more subscribers than collective video views.

This guy’s video, his effort to contribute to the good side of social media, is great. It’s a little dull, and he could have used a light behind the camera, but it’s great. It shows the raw, sincere power of a simple digital video and a true message.

This guy didn’t edit out his couple of stutters. He didn’t reshoot after his wife/girlfriend/sister/mom (probably mom :) yelled in the background. He just did his thing and expressed his frustration with the sheer lame-itude of the Superman pushers.

This is sad, and just another item on a long list of corporate screw-ups in the social media realm. Fake blogging from Wal-Mart (via Edelman) and McDonald’s – and god knows what else – and now Superman is cheating on YouTube. What’s next? Bono faking a blog from a starving village in Africa while swimming in the bright blue waters of the Carribean?

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