This page doesn’t exist, but we’ll put an ad on it anyway
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That’s one clever ad buy.
For those unaware, when you’re buying ads online, especially with professional media outlets, they’ll basically sell you anything you can dream up. In this case, the “clean coal is a joke” camp bought ad space on the “page not found” pages on WashingtonPost.com.
You can click over to see it for yourself, but the text on the “not found” page reads: “This page does not exist. Kind of like clean coal.”
