<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: Best practices in social media marketing</title>
	<atom:link href="http://www.unjournalism.com/2008/08/28/best-practices-in-social-media-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.unjournalism.com/2008/08/28/best-practices-in-social-media-marketing/</link>
	<description>Thoughts from the front lines of PR in the Web world. Helping people tell their stories. It&#039;s not journalism -- it&#039;s Unjournalism.</description>
	<lastBuildDate>Sun, 29 Jan 2012 09:02:39 +0000</lastBuildDate>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
	<item>
		<title>By: Return On Intention &#187; Blog Archive &#187; Best Practices In Social Media Marketing - Add Value</title>
		<link>http://www.unjournalism.com/2008/08/28/best-practices-in-social-media-marketing/comment-page-1/#comment-20664</link>
		<dc:creator>Return On Intention &#187; Blog Archive &#187; Best Practices In Social Media Marketing - Add Value</dc:creator>
		<pubDate>Tue, 02 Sep 2008 21:53:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.unjournalism.com/?p=112#comment-20664</guid>
		<description>[...] not &quot;How am I going to get all these people to buy&quot;. A good way to find out is to listen [...]</description>
		<content:encoded><![CDATA[<p>[...] not &quot;How am I going to get all these people to buy&quot;. A good way to find out is to listen [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Best Practices In Social Media Marketing: Embrace Your Audience &#124; Social Media Explorer</title>
		<link>http://www.unjournalism.com/2008/08/28/best-practices-in-social-media-marketing/comment-page-1/#comment-20633</link>
		<dc:creator>Best Practices In Social Media Marketing: Embrace Your Audience &#124; Social Media Explorer</dc:creator>
		<pubDate>Tue, 02 Sep 2008 10:02:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.unjournalism.com/?p=112#comment-20633</guid>
		<description>[...] Best Practices in Social Media Marketing Writing Project found its way to my inbox from Mike Keliher, a frequent commentor and digital friend. Yes, it&#8217;s a meme and no, I don&#8217;t particularly [...]</description>
		<content:encoded><![CDATA[<p>[...] Best Practices in Social Media Marketing Writing Project found its way to my inbox from Mike Keliher, a frequent commentor and digital friend. Yes, it&#8217;s a meme and no, I don&#8217;t particularly [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Mike Keliher</title>
		<link>http://www.unjournalism.com/2008/08/28/best-practices-in-social-media-marketing/comment-page-1/#comment-20616</link>
		<dc:creator>Mike Keliher</dc:creator>
		<pubDate>Tue, 02 Sep 2008 04:37:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.unjournalism.com/?p=112#comment-20616</guid>
		<description>I guess that&#039;s a better -- or at least more meaningful -- way of saying what I tried to convey above: Be genuine and don&#039;t do it just to sell or just to have a place to put links or ads. When you do it right, and you let your voice and your personality shine, the success -- whatever that might be -- will follow.</description>
		<content:encoded><![CDATA[<p>I guess that&#8217;s a better &#8212; or at least more meaningful &#8212; way of saying what I tried to convey above: Be genuine and don&#8217;t do it just to sell or just to have a place to put links or ads. When you do it right, and you let your voice and your personality shine, the success &#8212; whatever that might be &#8212; will follow.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Ricardo Bueno</title>
		<link>http://www.unjournalism.com/2008/08/28/best-practices-in-social-media-marketing/comment-page-1/#comment-20472</link>
		<dc:creator>Ricardo Bueno</dc:creator>
		<pubDate>Sat, 30 Aug 2008 11:27:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.unjournalism.com/?p=112#comment-20472</guid>
		<description>For me, it&#039;s all about &quot;community.&quot; Whether you&#039;re blogging for business or pleasure, your success is going to be rooted upon your ability to build and nurture your community. 

Spend time with your readers, get to know who they are, what they like, what they want because ultimately, you&#039;re writing for them. They&#039;ll motivate you and inspire you to keep delivering content...engaging content. 

Be genuine...build and cultivate a strong community around your blog. If you&#039;re using social media for business, by building a strong community first, you&#039;re ensuring that those members will be more receptive to your message. But don&#039;t abuse that trust and don&#039;t be disingenuous because in today&#039;s information age, it&#039;s easy to move from one brand to the next...</description>
		<content:encoded><![CDATA[<p>For me, it&#8217;s all about &#8220;community.&#8221; Whether you&#8217;re blogging for business or pleasure, your success is going to be rooted upon your ability to build and nurture your community. </p>
<p>Spend time with your readers, get to know who they are, what they like, what they want because ultimately, you&#8217;re writing for them. They&#8217;ll motivate you and inspire you to keep delivering content&#8230;engaging content. </p>
<p>Be genuine&#8230;build and cultivate a strong community around your blog. If you&#8217;re using social media for business, by building a strong community first, you&#8217;re ensuring that those members will be more receptive to your message. But don&#8217;t abuse that trust and don&#8217;t be disingenuous because in today&#8217;s information age, it&#8217;s easy to move from one brand to the next&#8230;</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Jason Falls</title>
		<link>http://www.unjournalism.com/2008/08/28/best-practices-in-social-media-marketing/comment-page-1/#comment-20434</link>
		<dc:creator>Jason Falls</dc:creator>
		<pubDate>Fri, 29 Aug 2008 02:58:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.unjournalism.com/?p=112#comment-20434</guid>
		<description>Memes are normally irritating. This one is pretty cool and useful. I promise to put some thought into it and post something next week. Thanks for thinking of me for this.</description>
		<content:encoded><![CDATA[<p>Memes are normally irritating. This one is pretty cool and useful. I promise to put some thought into it and post something next week. Thanks for thinking of me for this.</p>
]]></content:encoded>
	</item>
</channel>
</rss>

