Comments on: Bad writing isn’t just for PR people

By: Mike Keliher

Mike Keliher — Mon, 14 Jul 2008 18:04:22 +0000

One rule that won’t change: It’s about the content.

If I have something to say, something that many people will actually care about or find interesting, it won’t matter much if I say it in a blog post or something that looks like a newswire article (which we call a news release) or a video on the company YouTube account. If it makes an impact, people will talk about it.

And for what it’s worth, Melissa, this sub-par writing I’m poking fun at here wasn’t in a news release. It was in a blog post at TechCrunch. It just *sounds like* bland news release writing.

By: Melissa Paulik

Melissa Paulik — Mon, 14 Jul 2008 17:58:52 +0000

Hmmm. Is the news release really all that important anymore? Or, can you have a real conversation about the value Sarah adds to the team by posting something about it in the corporate blog about why it’s so cool that Sarah is joining the company. Then, if you want media outreach, drive the press to that blog.

I suspect they are as sick of reading news releases as I am of editing them. There’s got to be a better way!

By: Albert Maruggi

Albert Maruggi — Mon, 23 Jun 2008 12:26:40 +0000

I wonder if there is an alternative. Something like this.

Hey, we had a ton of applicants for this job, but Sarah fills a gap that is our weak spot right now. Her work with xyz company impresses us and we hope she can replicate it here.

While people talk about us in early adopter circles, we need more eyeballs to get more revenue and we need more revenue to pay for new people.

It’s a crazy circle, but I’m in it now so we have to do this. We are trying to get into the healthcare market so if you think this is a good fit ,I bet Sarah can help us reach an agreement, you can find her on Twitter.

I hate it when you get that little regurgitation, works for baby birds, but not much elese.