Companies editing Wikipedia: busted by WikiScanner
A recent article in the New York Times brings to the mainstream something that’s been talked about for a while now: a brilliant Web tool, WikiScanner, that automates the process of linking the IP addresses of Wikipedia change-makers to companies and organizations that might have a bit of a conflict of interest.
Anheuser-Busch, the Central Intelligence Agency, Pepsi, Diebold and more companies and organizations have been busted editing Wikipedia entries that hit a little close to the company home. That’s not necessarily a bad thing (although many say it is, actually, a bad thing), many of these WikiScanner examples are indeed questionable or biased edits.
I love stuff like this because it’s great to see this stuff exposed. I say that not out of joy for seeing other people get busted but out of joy for the future of PR and doing business on the Web. Eventually, people will realize that shady or questionable actions will get outed, and we’ll all have no choice but to rise to the challenge of doing this well, and on the up-and-up.
Wide-eyed idealism at midnight. Sweet…
A recent 
