Unjournalism

Bad mix of RSS items: big coincidence or small?

Posted on March 27th, 2007 by Mike Keliher
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My Google Reader river of news this morning showed to rather ill-fitting blog posts side by side. One was Steve Rubel writing about some poor blogger who’s been receiving death threats (haven’t read the story yet, but intend to). The other was from the wonderful Lifehacker, offering advice about writing better e-mail subject lines.

The headlines: “On Death Threats and the Blogosphere” and “Get your email read with a killer subject line.”

For those of you who aren’t smart: This occurred through no fault of either of these bloggers, neither the clever godfather Rubel nor Lifehacker’s life force Gina Trapani. This is just one of those coincidences that makes you go, “Hmm.” Or in my case, makes me go, “Blog post!”

UPDATE (5 minutes after posting): Turns out the Lifehacker post, in another sign of what might be a big coincidence (for you Seinfeld fans), is actually a reference to a post by Dan Santow. Dan works for Edelman, the PR firm that employs…yeppers — Steve Rubel. Crazy!