More on social media release panel at NewComm Forum, from Brian Solis
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Brian Solis has another good post on the social media release panel discussion from the NewComm Forum that took place last week. Read it, you should, but here’s a highlight:
It’s a bigger discussion about sharing official news in way that reaches people (which should include bloggers and journalists too) with the information that matters to them, in the ways that they use to digest and in turn share with others through text, links, images, video, bookmarks, tags, etc., while also giving them the ability interact with you directly or indirectly. It also helps new people find the information in different ways. All this, without the BS.
We don’t need focus groups to ask journalists what they want. We already know that most reporters despise the press release - that should come as no shock to people, yet it always seems to.
Brian is one of the many who’s adding some great thoughts to this discussion. The problem with NewComm Forum’s social media release panel? It was only an hour long — should have been a week.
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