Unjournalism

Jeff Jarvis brings us today’s “News for Dummies” lesson

Posted on March 6th, 2007 by Mike Keliher
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Thanks to Jeff Jarvis at the incredibly insightful and fascinating (for a geek like me) BuzzMachine blog for this one. Apparently the folks at CBS News just figured this whole game out. I bet they had some wicked smart strategic consultants in on this discussion.

“I think in some ways we owed it to the industry to try new things,” CBS News President Sean McManus told Eric Deggans. “But we found at 6:30 with only 22 minutes of programming time, people basically want you to tell them what happened in the world that day . . . That’s probably the biggest lesson we learned.” [emphasis mine]

Damn, Sean, that’s profound. I suppose ice cream should be frozen and booze should get you drunk, too, according to your research?

(quote originally from an article in the St. Petersburg Times)