Comments on: Ethics in online PR: another breach http://www.unjournalism.com/2007/01/30/ethics-in-online-pr-another-breach/ Thoughts from the front lines of PR in the Web world. Helping people tell their stories. It's not journalism -- it's Unjournalism. Tue, 27 Jul 2010 16:11:03 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Kudos to New Media Strategies « Unjournalism http://www.unjournalism.com/2007/01/30/ethics-in-online-pr-another-breach/comment-page-1/#comment-38 Kudos to New Media Strategies « Unjournalism Tue, 27 Feb 2007 02:37:45 +0000 http://www.unjournalism.com/?p=44#comment-38 [...] Media Strategies Filed under: ethics, new media, politics — Mike @ 8:37 pm I’ve written before (with a post that probably should have ended with a question mark, for the sake of fairness) about [...] [...] Media Strategies Filed under: ethics, new media, politics — Mike @ 8:37 pm I’ve written before (with a post that probably should have ended with a question mark, for the sake of fairness) about [...]

]]> By: Mike http://www.unjournalism.com/2007/01/30/ethics-in-online-pr-another-breach/comment-page-1/#comment-37 Mike Fri, 02 Feb 2007 01:09:54 +0000 http://www.unjournalism.com/?p=44#comment-37 Sam, Thanks for the comment, and no need to apologize for "crashing in" - that's, uh...what the site's here for. As far your ethics page and your "standards and practice," good for you. I suppose I could have looked at your Web site before I started writing. Damn bloggers, eh? :) I commend you for being the first to publish such a code on your site, if that is indeed the case, or simply for publishing one at all, regardless of whether you were first. Still, the article says, clear as day, "[Your employee Moira] Curran said she is careful to acknowledge her connection to clients when it's required." It then goes on to talk about the FTC and makes no mention or hint at an organizational code of ethics. That said, it appears at though your company is doing some good work in this business, so keep on keepin' on. Mike Sam,

Thanks for the comment, and no need to apologize for “crashing in” – that’s, uh…what the site’s here for.

As far your ethics page and your “standards and practice,” good for you. I suppose I could have looked at your Web site before I started writing. Damn bloggers, eh? :) I commend you for being the first to publish such a code on your site, if that is indeed the case, or simply for publishing one at all, regardless of whether you were first.

Still, the article says, clear as day, “[Your employee Moira] Curran said she is careful to acknowledge her connection to clients when it’s required.” It then goes on to talk about the FTC and makes no mention or hint at an organizational code of ethics.

That said, it appears at though your company is doing some good work in this business, so keep on keepin’ on.

Mike

]]> By: Sam Huxley http://www.unjournalism.com/2007/01/30/ethics-in-online-pr-another-breach/comment-page-1/#comment-36 Sam Huxley Thu, 01 Feb 2007 17:57:06 +0000 http://www.unjournalism.com/?p=44#comment-36 Hi, Mike - first time coming to your site, don’t mean to crash in but I thought I could add to some of the good points you are making. I read your post, and agree with much of what you are saying. First, full disclosure - I work at one of the companies you mention, New Media Strategies. Thank you for giving us the benefit of the doubt, yes, our standards and practices are far beyond simply “what is legal.” Kim of the Washington Post did a great job on the article, but we probably did not communicate clearly enough or something was lost in translation. I think what was being discussed in this article is interactions that individuals on our team may have with friends, family or others online that are non-client or non-work related. As a rule, we make sure we disclose when we are working on behalf of a client. We were the first company in the Online Intelligence, Brand Protection and Brand Promotion industry to create and publish Standards and Practices, which can be found at http://www.newmediastrategies.net/about/ethics.htm . As you may see we also abide by a code of conduct that goes far beyond simple disclosure. There are several groups with codes and recommendation on conduct that have added to or advanced the dialogue over the past few months and years. We anticipate that continuing as this industry continues to evolve. As it does, we’ll do all we can to make sure we’re not just following the letter of the law, but doing the right thing in order to add both honesty and value to the community online. Feel free to contact me if you have any questions and I look to keeping in touch and following what you have going on here at Unjournalism in the future. Thanks, Sam Huxley New Media Strategies Hi, Mike – first time coming to your site, don’t mean to crash in but I thought I could add to some of the good points you are making. I read your post, and agree with much of what you are saying. First, full disclosure – I work at one of the companies you mention, New Media Strategies. Thank you for giving us the benefit of the doubt, yes, our standards and practices are far beyond simply “what is legal.” Kim of the Washington Post did a great job on the article, but we probably did not communicate clearly enough or something was lost in translation. I think what was being discussed in this article is interactions that individuals on our team may have with friends, family or others online that are non-client or non-work related. As a rule, we make sure we disclose when we are working on behalf of a client. We were the first company in the Online Intelligence, Brand Protection and Brand Promotion industry to create and publish Standards and Practices, which can be found at http://www.newmediastrategies.net/about/ethics.htm . As you may see we also abide by a code of conduct that goes far beyond simple disclosure. There are several groups with codes and recommendation on conduct that have added to or advanced the dialogue over the past few months and years. We anticipate that continuing as this industry continues to evolve. As it does, we’ll do all we can to make sure we’re not just following the letter of the law, but doing the right thing in order to add both honesty and value to the community online. Feel free to contact me if you have any questions and I look to keeping in touch and following what you have going on here at Unjournalism in the future.

Thanks,

Sam Huxley

New Media Strategies

]]>