Unjournalism

My home boy Steve Rubel is reporting that the Washington Post is taking blog-like comments on its online news stories. This social-media turn from a huge print-news institution is a big bump for the news world – and the related consumers. I can’t begin to express how cool this is.

WashPo has been embracing social media for a while. Some time ago it integrated Technorati tags, links and searches with it online content. Good for them. They’re not changing what they’re doing, but they’re wisely adding to what they do. I’m excited to see what comes in the future.

Technorati Tags: Washington Post, Steve Rubel, Micro Persuasion, blog, comments, news, social media

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