Unjournalism

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Blogger/author/funny guy John Scalzi recently had a great post about a shitty PR person on his blog. The comments…and the response from the PR person’s boss…and the subsequent post from Scalzi…are the best parts.

It’s a long read, but for anyone in this line of work - or anyone who thinks some marketers and other business folk need their heads examined - it’s a true beauty. I’ll spare the details, as Scalzi tells it quite well enough, but here’s a great little bit:

If you barf out marketing-speak like “add to your content and enable users to have a No-cost interactive audio experience,” which no normal human uses in the real world — ever — its soul-deadening qualities are not obviated by having the next thing you write be “Super-easy!” Also, bloggers don’t have users, they have readers, and the fact that the former term is being used rather than the latter is further evidence that this particular message is being tooled out by people who either don’t understand to whom they are marketing or who are so adrift in the becalmed sargasso of marketing-speak that their position of being “guerilla marketing” experts is only relative to those folks even more clueless about the blogging world than they.

Any idea what “sargasso” means?

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