Interview with Ari
InterviewWithAri.com - HBO’s little marketing gimmick that’s part of huge push prior to the new season of “Entourage” - has all the characteristics of a great creative promotional piece. It’s quite similiar to Burger King’s Subservient Chicken site, which was - and still is - truly brilliant. It’s pushing an already popular show, which stars the man-bitch Ari Gold, who has made the phrase “Let’s hug it out, bitch” my favorite new line. It’s technically well-made and looks great on my wicked new laptop. But there’s a catch.
It blows.
For all the theoretical bits of “It should be good,” this little stunt couldn’t have been more boring. I don’t watch “Entourage” regularly, but I couldn’t wait to play this little game. Now, after trying it for a few minutes, I might never watch the show again.
The “interview” is predictable, repetitive and slow-moving, and not even Jeremy Piven’s usually funny smart-ass routine can save it.
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